Legal notice

Vitova — Legal Notice

Last updated: 27 May 2026

This page provides the legal and regulatory information required under UK law for businesses trading online.

Company information

Trading name: Vitova
Legal entity name: Vitova Health Ltd
Company type: Private limited company
Country of incorporation: England and Wales
Companies House registration number: 17201398
Registered office address: 21 Aldenham Close, Bedford, Bedfordshire MK41 0SQ, United Kingdom

VAT

Vitova Health Ltd is not currently VAT-registered. Prices shown on the Website do not include VAT, and no VAT will be charged on your order.

We will register for UK VAT if and when our taxable turnover exceeds the HMRC threshold (currently £90,000 over a rolling 12-month period). This page and our checkout will be updated at that time.

Authorised representative

James Steel
Director, Vitova Health Ltd
Email: james@vitova.co.uk

The director is authorised to act on behalf of Vitova Health Ltd in all matters relating to the operation of this Website and the supply of products to customers.

Contact

Customer service: hello@vitova.co.uk
General / director: james@vitova.co.uk

A full list of contact points is available on our Contact Information page.

Regulatory framework

Vitova Health Ltd operates in compliance with, among others:

  • Companies Act 2006 — corporate registration and disclosures

  • Consumer Rights Act 2015 — quality, fitness for purpose, and remedies

  • Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 — distance-selling rights

  • Electronic Commerce (EC Directive) Regulations 2002 — information requirements for online business

  • UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018 — personal data handling

  • Food Safety Act 1990 and Food Safety and Hygiene (England) Regulations 2013 — food and supplement safety

  • Food Supplements (England) Regulations 2003 — food supplement composition and labelling

  • Nutrition and Health Claims (England) Regulations 2007 — health claims on food labels and advertising

  • Advertising Standards Authority (ASA) Code and CAP Code — advertising standards in non-broadcast media

Product classification

All Vitova products are classified as food supplements under UK law. They are foods, not medicines, and are not licensed or regulated by the Medicines and Healthcare products Regulatory Agency (MHRA).

Food supplements are intended to supplement a normal diet and are not a substitute for a varied, balanced diet and a healthy lifestyle.

Trading Standards and food safety oversight

As a UK food business operator, Vitova Health Ltd's products fall under the oversight of:

  • The Food Standards Agency (FSA) — national food safety policy

  • The local authority Trading Standards team for our registered office area (Bedford Borough Council, Bedfordshire)

If you have a concern about the safety or labelling of any of our products that we have not been able to resolve directly with you, you may contact Trading Standards via Citizens Advice consumer service on 0808 223 1133 or at citizensadvice.org.uk.

Online dispute resolution

The EU Online Dispute Resolution platform is no longer available to UK consumers following the UK's exit from the EU. UK consumers can pursue disputes via the small claims court (England and Wales: Money Claim Online) or via Citizens Advice as above.

Intellectual property

The Vitova name, logo and brand identity are the property of Vitova Health Ltd. All Website content, product imagery and copy are protected by UK and international intellectual property laws.

Website hosting

This Website is hosted on a combination of:

  • Vercel Inc. — for the marketing site (vitova.co.uk)

  • Shopify International Ltd — for the online store (shop.vitova.co.uk)

Linking to this website

You may link to our homepage (vitova.co.uk) without prior permission, provided the link is fair, legal and does not damage or take advantage of our reputation. We reserve the right to withdraw permission for any link at our discretion.

Changes to this notice

We may update this Legal Notice from time to time to reflect changes in our company status, regulatory environment, or operations. The "Last updated" date at the top will reflect any changes.

Questions

For questions about this Legal Notice:

Vitova Health Ltd
Registered office: 21 Aldenham Close, Bedford MK41 0SQ, United Kingdom
Email: hello@vitova.co.uk